But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

These Glow Drops have already reached staple status, but they've now been upgraded with the brand's new look and feel. The ...

Though beige blush looks gorgeous with minimalist, tonal makeup, it also makes the ideal finishing touch when wearing bright ...

The Hero Kit is a makeup minimalist’s dream! It includes five award-winning products that belong in every makeup bag,” Brown ...

Hindustan Unilever Limited (HUL) has signed a definitive agreement to acquire the premium actives-led beauty brand Minimalist ...

Streamline your routine with our Beauty Minimalist Edit beauty box featuring glow-giving skincare, sleek makeup and ...

Kylie Jenner has been trying harder to look after her skin because she is keen to let her natural complexion "shine through" ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

Alicia Keys' makeup artist, Dotti, posted the look to her Instagram which showed the singer adorning a fresh skin-like ...

LUXURY makeup brand Merit Beauty first launched in 2021 and since then it has quickly become one of the most sought-after brands on the market. Loved for its minimalist ethos and high-performing ...