Mini dramas first popped up in China in 2018, not long after the debut of TikTok. Companies such as Kuaishou Technology and Tencent Holdings attracted tens of millions of younger viewers who ...

Artificial Intelligence (AI) is driving a new trend in China, creating pet dramas that have captivated millions on social ...

Mini-drama apps have grabbed Hollywood's attention as they've gained popularity in the US. The apps offer bite-sized, mobile-friendly episodes that people are paying to watch. They could be a low ...

Hollywood's decline has creative pros finding work in creator studios, mini dramas, and marketing. The end of Peak TV and labor strikes have reduced traditional film and TV opportunities.

The company pivoted from mobile gaming to interactive stories to mini dramas. Back then, he said the app’s retention rate was near single digits, and 80% of dramas failed to gain an audience.

Apart from being budget-friendly, marketers are latching on to micro-series as it builds daily cultural relevance with ...

and it is expected to reach $15 billion by 2027, with projections for up to eight thousand episodes (referred to as mini-dramas) to be produced in China this year. One Chinese platform alone with ...

Why it matters: While first-quarter earnings met our expectations, Iqiyi’s second-quarter guidance indicates increased spending on mini-dramas. This additional investment is expected to reduce ...

BEIJING, March 18, 2025 /PRNewswire/ -- On Mar. 14, iQIYI, China's leading online entertainment platform, convened the country's most comprehensive gathering of mini and short drama professionals ...