Got milk? Not anymore. The milk industry on Monday replaced its two-decade-old slogan, “Got Milk?” with a new catch phrase, “Milk Life.” “We want to make sure that milk is relatable ...

Having a milk life is a way of living where milk can empower you to do your best.” The new campaign will have big shoes to fill as a followup to one of the most recognizable taglines ever.

The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.

The dairy industry is ending its long-running "Got Milk?" advertising campaign, replacing it with two words: "Milk life." Andrew Novakovic, a professor of agricultural economics, explains the change.

The milk industry has a new slogan: "Milk Life." Instead of celebrities and milk mustaches, the new campaign reminds consumers that milk is a source of energy and protein.

The long-running “Got Milk?” slogan promoting milk consumption in the U.S. has been nixed. The Milk Processor Education Program, funded by milk processors, has launched a new ad campaign that ...

NEW YORK — “Got Milk?” is one of the most recognizable ad campaigns of the past 20 years. But the iconic ads are getting axed as the industry looks for a new hook to increase milk… ...

“Got Milk?” is one of the most recognizable ad campaigns of the past 20 years. But the iconic ads are getting axed as the industry looks for a new hook to increase milk consumption amid… ...

NEW YORK — “Got Milk?” is one of the most recognizable ad campaigns of the past 20 years. But the iconic ads are getting axed as the industry looks for a new hook to increase milk ...

NEW YORK (CNNMoney) — “Got Milk?” is one of the most recognizable ad campaigns of the past 20 years. But the iconic ads are getting axed as the industry looks for a new hook to in… ...

The Milk Processor Education Program decided to retire the iconic slogan for a new line, "Milk Life." The campaign, launching Monday, seeks to. Wipe off the milk mustaches and put down the glass.