SEGA and Hasbro have announced a Sonic the Hedgehog crossover with Magic: The Gathering.

A Sega dev delivers some disappointing news for Sonic fans, in particular for those who wanted to see a certain fan-favorite ...

McLaren Racing has announced a multi-year partnership with Sonic the Hedgehog, naming SEGA the official gaming partner of ...

Churchill has worked with the Sonic brand on and off since 2007. Back then, she says, licensing was a miniscule part of Sega’s business, and the company was almost entirely focused on selling games.

The global release of Sonic Rumble was recently pushed back to this spring, and Sega has elaborated a bit on the reasons for the delay. Apparently, the company has been working with Rovio to iron ...

How Sega killed Sonic the Hedgehog, got away with murder and made a surprisingly sincere game Is he or isn’t he dead? “The Murder of Sonic the Hedgehog” is a free, downloadable mystery game.

In 2010, Sonic & Sega All-Stars Racing paired Sega’s blue blur with characters spanning Sega’s various franchises including House of the Dead, Jet Set Radio, and Super Monkey Ball.

From 'Sonic the Hedgehog' to 'Gunstar Heroes,' these are the 100 best games from one of the original 16-bit consoles, Sega's Genesis system.

Iizuka: Within Sega, the Sonic brand defines the transmedia strategy for the whole company. I moved to the U.S. nine years ago. During that time, the Sonic brand hit a really low point.