Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research ...

The non-alcoholic beer market has exploded in recent years. We tried several popular beer brands to see which offered the ...

Zero-proof beer sales are rising just as another major brand touts its newest alcohol-free brew during Sunday’s big game.

Heineken 0.0 was famously introduced in the first non-alcoholic drink brand commercial during the 2023 Super Bowl. This year, Michelob Ultra Zero will debut during the commercial breaks.

"I guess I live under a rock," the actor, 69, deadpanned to USA TODAY on the set of a new Super Bowl commercial for Michelob ...

Michelob Ultra is staying the course and including a few big-name celebrities in its Super Bowl 59 commercial, from actors to athletes. Here's what you need to know about Michelob's pickleball ...

Non-alcoholic beer is the most popular in the category, making up 84% of total sales. The upward trend can even be seen in one of this year’s Super Bowl commercials. Michelob Ultra Zero — an ...

LOS ANGELES — Excuse Willem Dafoe, the Academy Award-nominated actor, if he hadn't heard of pickleball prior to his latest project. "I guess I live under a rock," the actor, 69, deadpanned to ...