While other leagues scrambled to install cardboard fan cut-outs, Michelob ULTRA set out to grow its cultural relevance with a younger, more urban drinker. The brand partnered with Microsoft and the ...

To find out who won, send a legal-size, self-addressed, stamped envelope to: “2022-23 Ultra Courtside Sweepstakes Presented by Michelob Ultra” Sweepstakes Winners, c/o Golden State Warriors ...

The bar for relevance keeps getting higher, even as the beer category is shrinking. Michelob ULTRA's first-year NBA beer sponsorship promised an opportunity to reach a significantly younger audience, ...