Pickleball is taking center stage in Michelob's 2025 Super Bowl advertisements. Here's the story of the distinctive paddles in the spots and how they got there ...

The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded ...

Brendan Whitworth says U.S.-made beer should be reclassified to better capture the spirit that’s ‘intrinsic to the American ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast ...

Created for Michelob ULTRA buy Wieden + Kennedy the ad sees Dafoe and O’Hara – who recently appeared together in Beetlejuice ...

Labatt has been making beer in Canada with more than 70 brands produced at six locations across the country. With 3,500 ...

NFL legend Randy Moss, Olympic gold medalist Ryan Crouser and WNBA superstar Sabrina Ionescu make cameos in the Super Bowl ad ...

Michelob ULTRA Zero, a non-alcoholic beer, also makes a cameo in the ad and will be featured during Fox's broadcast of Super Bowl 59. "The Super Bowl is a more than a sports moment, it's a cultural ...