To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.

For the 90s kids, Mentos means nostalgia. A simple mint became a memorable brand through creative marketing. And, its ‘Dimaag ...

More recently, it's become a social media challenge. Now Mentos is bringing the experiment to life for a new generation in Fortnite. The brand and agency BBH London created the Mentos Fizzooka ...

The mint and chewing gum brand relaunched its original 90s jingle on April Fools’ Day through a series of comedic skits with influencers Adam Waheed, That’s a Bad Idea and Aubrey Gavello. The ...

Created in collaboration with advertising agency BBH London, the invention aims to bring a fresh and playful twist to the gaming world, inviting players to engage with the Mentos brand on a ...

Led by creative directors Stu Royall and Philip Holbrook, the team faced the daunting yet straightforward challenge to “make Mentos famous again.” No pressure. “The brand platform is all about ...

MANILA, Philippines — Wrappers of candy brand Mentos were turned into benches and were distributed to major bus terminals to ...

Many people’s first truly formative experience of learning about science didn’t come from a textbook. Instead, it involved pairing a Mentos mint with cola and watching an explosive chemical reaction ...