Dive Insight: Sustainability is a hot topic right now, especially among Gen Z consumers. But EPA data from July indicates not even a third of Americans are actually recycling, despite 78% of the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Mentos recently reworked the two most memorable ...

A VERIFY viewer asked if dropping a roll of Mentos into any soda can cause an explosion like when the candy is mixed with Diet Coke. So we tested it for ourselves.

Combine Diet Coke and Mentos, and the result is explosive—Diet Coke shoots out of the bottle like a miniature, sticky Old Faithful. The reaction is so intense, you can make a rocket propelled by ...

Since February, two flavors of Mentos gum come in paperboard recyclable packages but the brand says only 32% of consumers recycle while the raccoons got it right 75% of the time.

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...

A VERIFY viewer asked if dropping a roll of Mentos into any soda can cause an explosion like when the candy is mixed with Diet Coke. So we tested it for ourselves.