The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually ...

The clientele for perms has also changed. Young people, especially men, are the hairstyle’s recent converts. Still, a perm is nowhere near as popular as it was in its heyday. In fact ...

Turns out Jon Snow knows something — about hair care. While our favorite man of the Night’s Watch defied death this season on Game of Thrones, he may have done something even more improbable ...

Search #boyperm on TikTok and you’ll discover thousands of young men sitting in salons wearing ... ago and so many people had the exact same perm as me,” Feliciano told TODAY Parents.

The perm hairstyle was mostly seen on women back then, but today you can find men of all ages fully embracing the curly hair lifestyle. But what actually is a perm, and how you do achieve those ...

"Now about 80% of our perm clients are men." Fueled by TikTok videos and Korean boy bands and soap operas, the "soft perm" trend among young males has officially migrated to Minnesota. Today's ...

While this might sound like a pretty obvious step, is a perm what you're really looking for? You always want what you can't have, right? “Some people might look better with curly hair than ...