In 1970, the Leo Burnett ad agency in Chicago had an imaginative idea for selling Memorex's new line of blank cassette tapes. They'd prove the old myth that an opera singer could shatter a wine gl ...

ELLA FITZGERALD: (Vocalizing). UNIDENTIFIED PERSON: Now we ask, is it live, or is it Memorex? CHANG: That catchphrase persisted, but the cassette tape - well, less so. Cassettes, though ...

If you’re unfamiliar, Memorex made recordable media in the analog era: computer and cassette tapes, VHS, CDs and eventually DVDs. Its slogan was “Is it live, or is it Memorex?” boasting its ...

Imation Corp. said Monday it has completed its acquisition of Memorex, which launched the audiocassette tape in 1971, for $329 million. Imation, based in Oakdale, bought the company from Hong Kong ...

Memorex is a manufacturer of recordable magnetic tape for data storage. Memorex launched the audio-cassette in 1971 and created one of the most memorable brand images in advertising history with jazz ...

Memorex is the advertising industrys collective wet dream Sourced from over forty hours of 80s commercials pulled from warped VHS tapes Memorex is a deep exploration of nostalgia and the fading ...