Because people only know my voice.” Welcome to the era of the audio meme, a time when replicable units of sound are a cultural currency as strong as — if not stronger than — images and text.

Have you seen this TikToker's prank on his mom. She really didn't like it - so much so that her reaction became a viral meme sound on TikTok. Check out our new MEME ...

The Goofy Ahh meme is a common form of spam comment on TikTok associated with a genre of online videos that use odd or silly sound effects and is a variation of the phrase “goofy ass.” ...

The meme’s sound originates from rapper Roddy Ricch’s song “Ricch Forever” where he sings about a friend of his who died too soon but taught him “how to chase the bag” before he passed ...

If Knuckles' path away from innocence sounds familiar ... before he played a key role in politics as a racially charged meme. His impact was powerful enough the Anti-Defamation League declared ...

Bjorn Thorliefsson, amp’s Head of Research & Insights, explores the role brand sounds can play in memes via short-form video, and how this form of modern sound branding captures the imagination of Gen ...

She also considers “what makes a sound compelling beyond musical qualities or linguistic meaning.” While “brainfeel” may be an apt buzzword for the sensation audio memes elicit ...