Taking on the legacy left by Yasmin Ahmad’s Petronas ads years ago, Maxis reunites with the team behind The Last Kitemaker to bring their latest instalment called the The 50-Year Promise. The 4-minute ...

This isn't the first time The Sims 4 community has pushed back against Maxis' implementation of in-game ads. In early 2024, ...

Maxis has launched an integrated campaign involving a series of personalised ads across multiple platforms simultaneously. According to a press release, it will be unveiling over 100 different ...

Owen S. Good is a longtime veteran of video games writing, well known for his coverage of sports and racing games. The job listing is for a senior designer and says the person will work on “a ...

Maxis will invite its 12.7m subscribers, 6.4m of whom are mobile data users, to opt in to myDeals. Ads and offers will be delivered to users’ handsets, based on their profiles, interests and ...