Here's the tea: there's a shortage of matcha. Once easily found in grocery stores and cafes, the green tea powder is now scarce thanks to its popularity on social media, and devout drinkers around ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

In fact, matcha has become so popular that The Japan Times reports that there may be a global matcha shortage this spring. Here’s everything you need to know about the shortage.

While I can’t pluck a statistic for you on how many Americans drink matcha, its popularity has clearly grown in recent years. Horizon Grand View Research estimates that the U.S. matcha market ...

Close up of an unrecognizable woman holding a cup of matcha tea with green foam. Replacing coffee with a healthy matcha. As I was browsing through my social media feed this morning, enjoying my ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are disappearing, grinding facilities are overwhelmed, and restrictions on ...