On March 11, Poda, a matcha paste, officially launched on Kickstarter, and its founder Mujtaba Waseem posted a minute-long pitch on social media urging people to invest in it. The crowdfunding ...

I made dozens of matcha cocktails, lattes, smoothies, and baked goods to find my favorite picks. Stella Totino is a former Pastry Chef turned writer, and now also a food scholar. With over five ...

Despite having a "vegetal, grassy" flavour that's "almost as divisive as Marmite", said Fiona Embleton in Glamour, matcha is rapidly becoming Gen Z's beverage of the moment. Zendaya and Dua Lipa ...