“OMG, this mascara is everything!! It makes my lashes SO long and fluttery, like I got lash extensions,” wrote reviewer Amoolah. “It doesn’t smudge or flake all day. It comes off so easily ...

I am picky about the makeup I wear and usually gravitate toward light and natural makeup options that could easily be elevated from a no-makeup makeup look to an evening MOTD with just a few extra ...

It gathered a 132,000-person waitlist but does Mac’s new Magic Extension Mascara live up to its big claims? Stylist’s senior beauty writer Hanna Ibraheem tried it. I love mascaras. If you’ve ...

When Hourglass launched its new Unlocked Instant Extensions Mascara, £29, on Space NK, it sold out instantly. In fact, it is now Space NK’s bestselling mascara of all time. But what’s all the ...

A mascara that doesn’t smudge, lengthens your lashes, and removes in a snap? Yes, it exists! Tubing mascara is the ultimate solution for an intense, hassle-free look.

It is the latest beauty brand to bring a Gen X icon into its advertising, with the 68-year-old highlighting the lengthening ...

Genius. The newest launch from the masters of mascara comes in the form of the this lash-lengthening creation—the Lash Idôle Flutter Extension Mascara. Like the original Lash Idôle mascara ...