Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Communicating the new slogans can be expensive too; Ford has budgeted $40 million for the corporate advertising campaign that will roll out its new slogan, "Better ideas. Driven by you." ...

"These slogans aren't just marketing tools, they've become part of our language, humour and shared experiences, reflecting the essence of British culture and the creativity of the ad industry ...

Tesco’s ‘Every little helps’ has been revealed as the UK’s most memorable slogan, according to new data shared exclusively with Marketing Week. It is followed by Nike’s ‘Just Do It’ and McDonald’s ...

UK ad regulator the Advertising Standards Authority (ASA) has been revealing its lighter side, naming the UK's most memorable ad slogans based on a YouGov survey of nearly 7000 people. And they are: ‘ ...

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes ...