Now in its 12th edition, Marketing Management is the most widely used text in graduate business schools, having been translated into more than 25 languages. Kotler has produced dozens of other books, ...

This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the ...

How to convert a tantalizing concept into a managerial instrument ... but apparently unattainable legitimacy to the idea that marketing management is somehow a profession. There is, furthermore ...

This module will also explain and position the strategic digital marketing management decisions available in different market and industry situations enabled by digital technology. Understanding ...