As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.

A little background. Klaviyo's co-founders started the company as a database in 2012, quickly adding email marketing and, ...

Creating a scoring model can help companies automatically ... and storage of data critical. Respecting privacy builds trust and establishes an organization as ethical. Marketing automation has gone ...

As a product management professional, I’m obviously focused on delivering great products. But after more than a decade using and managing technology and data products, I see the big picture of where ...

beating out the Internet of Things and marketing automation. And, as the volume of consumer-generated data grows, AI computing techniques — like machine learning, deep learning, and natural ...

Retail giants like Amazon and Walmart already embed automation into ... you can gather all the data from your marketing channels and feed it into your KPI-tracking AI model. This approach can ...

A marketing automation system that fails during a major campaign can cost far more than the savings from a cheaper AI model. Geographic considerations and data sovereignty also require careful ...

AI in digital marketing transforms customer interactions and business model development as well as automation workflow management.

Digibate is redefining digital marketing with AI-powered automation, enabling businesses to set their marketing ...