Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

search engine optimization (SEO), marketing automation and web analytics. Become more marketable as an employee and candidate with our digital marketing courses and certificate. Earn a digital ...

Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate ...

Course number was formerly 62.312. Focuses on marketing strategies and tactics. Emphasis is given on research methods and applications for strategy building and implementation. Meets Core Curriculum ...

Our courses emphasize analysis and decision-making and are ... an excellent complement to other concentrations including Accounting, Business Analytics, Finance, Marketing, Information Systems, or ...

With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students leave the program with a solid foundation in marketing.

and thus has ties to the first-year courses in marketing and leadership. Supply Chain Analytics also builds on aspects of the first-year Data Science for Managers (RC DSM) course. However, whereas RC ...

Our marketing courses are designed for marketing and non-marketing professionals worldwide. Study with us to uncover critical customer insights, create market leading strategies, and thrive in the ...

Students may customize their course selection by specializing in decision science, marketing analytics, or healthcare analytics. This technical, quantitative and statistically intensive curriculum ...

Analytics help you gain insight into your ... the power of analytics and guide you in creating a data driven marketing strategy. Our articles, webinars, infographics, charts, courses and more will ...

A business analytics minor can be a complement to majors such as marketing, information systems, management, or business administration. With training in business analytics, you might go into a field ...