Our Notable Executives in Marketing hail from virtually every industry: education, health care, finance, transportation, manufacturing, construction, law, economic development, tourism, arts ...

Here are three often overlooked ways B2B businesses can use LinkedIn for marketing in 2021. B2B marketers are reallocating their event marketing budgets, and 43% are instead investing in content ...

This year [2021], we've seen more IT professionals join marketing calls to ensure teams purchase tools that protect consumer data. Marketers are not experts in data privacy, so I believe we will see ...

Insider asked investors and industry experts to name the most exciting startups in digital advertising and marketing. The resulting 15 are solving key industry problems in 2021 and include Chalice ...

Goodyear Tire & Rubber Co. has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping ...

Ascarza, Eva, Michael Ross, and Bruce G.S. Hardie. "Why You Aren't Getting More from Your Marketing AI." Harvard Business Review 99, no. 4 (July–August 2021): 48–54.

From an investment and marketing perspective, this raises an interesting question. Why, in or around its capital — which held the top European ranking for digital knowledge in 2018’s Digital ...

Digital marketing is about more than figuring out how to use the latest social media platform to promote a product or organization, but that’s certainly part of it. As digital technologies and ...