Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
Marketing1d
2022 Marketing Predictions for an Increasingly Digital World
This year [2021], we've seen more IT professionals join marketing calls to ensure teams purchase tools that protect consumer data. Marketers are not experts in data privacy, so I believe we will see ...
Twin Cities Business1y
Notable Executives in Marketing 2021
Our Notable Executives in Marketing hail from virtually every industry: education, health care, finance, transportation, manufacturing, construction, law, economic development, tourism, arts ...
Business Insider3y
15 of the most promising digital advertising and media startups of 2021, according to top VCs and insiders
Insider asked investors and industry experts to name the most exciting startups in digital advertising and marketing. The resulting 15 are solving key industry problems in 2021 and include Chalice ...
Marketing4y
LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers
Here are three often overlooked ways B2B businesses can use LinkedIn for marketing in 2021. B2B marketers are reallocating their event marketing budgets, and 43% are instead investing in content ...
Crain's Cleveland Business16h
Goodyear consolidates global marketing with France's Publicis Groupe
Goodyear Tire & Rubber Co. has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping ...
McDonald’s U.S. Marketing Chief Steps Down
McDonald’s is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing efforts in the U.S. as Tariq Hassan steps down after three years.