The new name Logi will start to appear more frequently, and the bold and colorful label will be visible on the company's new product categories. Moreover, the first Logi product will launch ...

It’s going to start calling itself just “Logi” now, and that transition begins today. When I asked exactly why it decided to karate chop its tenured brand name in half, the answer was simple ...

That leaves ... Logi. The computer accessories maker may face a little backlash, if history is any guide. Or the name change could turn out to be genius, if varying pronunciations don’t mess ...