The public opinion of the new Utah Mammoth logo seems largely positive (with some exceptions, as there always are). But did ...

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...

A 30-foot statue? Genetically-modified mammoth? Here is what could be in store for Utah’s NHL team following its rebrand.

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The recently rebranded Utah Mammoth has created its new logo after their year-long search for an identity. Utah fans waited for this day after having to watch the whole 2024-2025 season with the ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

The community chose the Utah Mammoth, and it stands as a symbol of who we are, where we came from, and the unstoppable force we’re building together.” The main logo for the franchise will be ...

Photo courtesy of NHL/Utah Mammoth Utah’s new primary logo, a fierce-looking wooly mammoth with giant tusks and a mountain-shaped head, is immediately distinct. Combining imagery of Utah’s ...

Anything beats the old Utah Hockey Club puck logo from the team’s first season, and the aggressive Mammoth logo is already seen as a major upgrade. But now that Utah has a real logo for the ...