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Through fresh images and targeted marketing campaigns meant to evoke nostalgia, Overly hopes Sun-Maid raisins will come back into popularity with millennials and their parents. The new ad opens ...
The classy gems at Honey Maid responded with a second commercial, because “some people didn’t agree with our message,” the commercial said. The company printed out examples of the vicious ...
A new Honey Maid campaign features diverse families in new commercials. The “This is Wholesome” campaign celebrates real families from different backgrounds. Throughout the 30-second TV ad ...
In contrast to the Honey Maid ad, the Ikea ad treated the men tentatively, highlighting how they were investing in a table that could be expanded by addition of table leaves. Their relationship ...
But things are a little different in the U.S. For example, when this Cheerios ... figure who does the housework. Then Honey Maid piled on with an ad that showed all manner of families ...
Honey Maid, the graham-cracker maker with the hot-button ads, has a new marketing campaign that sends this message: “Just because a family has broken up doesn’t mean they are broken.” ...
Honey Maid knew its ad would provoke controversy ... every e-mail that they used in their installation to make sure, for example, that an e-mail that said “so not beautiful” didn’t make ...
Honey Maid said the ad was intended to celebrate all families, but public feedback was not entirely receptive. The company's response to the negativity is now going viral. Honey Maid released a ...