Now it's entering the digital age, particularly with the Madshus eMpower XC series of smart skis. Madshus has mostly eliminated the guesswork about which ski to buy, using a microchip embedded in ...

To help stores and customers identify the correct skis and ensure that they are being used and waxed properly, Norwegian-based ski manufacturer Madshus has begun embedding passive Near Field ...

Norwegian ski manufacturer Madshus has set out to simplify the process, with microchip-equipped skis. With each set of skis, details on their production materials, proportions, design and other ...

Madshus, the world’s leading-performance Nordic ski company, is embedding Near Field Communication (NFC) RFID inlays in its skis during manufacturing. Madshus’ empower technology was developed to ...

While the IntelliGrip skins are hardly new -- Madshus has manufactured them for years -- this marks the first time they have integrated them in skis. The mohair used to make Madshus's IntelliGrip base ...

The trouble is picking the right skis for your child. Read on to learn more and see our recommendations — Madshus’ Kids’ Snowpup Ski is our favorite option. These kids’ snow skis are ...