"When the Estée Lauder Companies was first introduced to MAC in 1993, the Viva Glam campaign and the MAC AIDS Fund were a critical component of the brand's culture, and would remain so as part of ...

On World AIDS Day, December 1st, M·A·C Cosmetics was proud to reveal the five winners of the brand's recent VIVA GLAM Artist Ambassador Challenge.

For the 30th anniversary of Viva Glam, MAC Cosmetics has enlisted a new celebrity partner — Kim Petras — to celebrate its milestone and goals ahead.

Rosalia Teams Up With MAC Viva Glam for New Fiery Lipstick: Exclusive. ... “It’s an honor to be the face of VIVA GLAM 26 and to champion a cause that is inclusive, ...

You, too, can achieve the pop star's pretty pout now By Stephanie Chan Miley Cyrus MAC Makeup Campaign - P 2014 For the pink-centric ad, Cyrus poses lying down in a fully embellished leotard with ...