On World AIDS Day, December 1st, M·A·C Cosmetics was proud to reveal the five winners of the brand's recent VIVA GLAM Artist Ambassador Challenge.

"When the Estée Lauder Companies was first introduced to MAC in 1993, the Viva Glam campaign and the MAC AIDS Fund were a critical component of the brand's culture, and would remain so as part of ...

For the 30th anniversary of Viva Glam, MAC Cosmetics has enlisted a new celebrity partner — Kim Petras — to celebrate its milestone and goals ahead.

Danna Paola in new MAC Viva Glam campaign. The campaign features Petras draped in a striking dress designed to look like a “one billion” dollar bill, and it is emblazoned with the words “Put ...

Her hair reminds us of Oompa Loompas, but without the bad orange tans. By THR Staff Rihanna's MAC Viva Glam campaign - P 2014 Rihanna‘s new MAC campaign is here, and in true Rihanna spirit, she ...