“Every cent of the selling price of MAC VIVA GLAM lipstick and lip gloss is donated to the MAC AIDS fund,” said MAC of the charitable campaign, which will launch in February. MAC Viva Glam was ...

and Viva Glam Gaga (a pastel whitish-pink). In addition to donating 100% of the proceeds from the sales of the lipstick to its AIDS fund, MAC will also be donating $2.5 million to programs that ...

Step 5: To complete this celebrity red-lip look, I outlined my lips with MAC Lip Pencil in Cherry. Then, I applied the MAC Viva Glam 26 Matte Lipstick ...

The Grammy-winning singer, 31, was just announced as a celebrity ambassador for MAC Cosmetics. To kick off her partnership, Petras stars in the latest campaign for the brand’s iconic Viva Glam ...

Thirty years and over $500 million raised since its inception, MAC Cosmetics is upping the ante on Viva Glam. In tandem with the brand's 40th anniversary - and Viva Glam's 30th birthday - the ...

Strengthening a 19-year partnership with UNICEF, MAC Viva Glam is donating $1.5 million to the organization’s work that helps women and children. They have ramped up efforts to continue to help ...

NORTHAMPTON, MA / ACCESSWIRE / December 7, 2022 / On World AIDS Day, December 1 st, M·A·C Cosmetics was proud to reveal the five winners of the brand's recent VIVA GLAM Artist Ambassador Challenge.

For nearly 30 years, MAC has used its VIVA GLAM branch, a charity-focused extension ... with the donation of $1.5 million to UNICEF. According to the beauty brand, the grant will be used to ...

The glamour and vibrancy of MAC Cosmetics' Viva Glam Billion Dollar Ball were brought to life on Wednesday with the brand's new ambassador, Kim Petras. The pop star posed on the red carpet donning ...

MAC Cosmetics is the gift that keeps on giving. From their annual MAC Viva Glam Ball, which raised $1 billion dollars for their AIDS Fund, to donating 100 percent of their lipstick proceeds to ...