FANS of the iconic Lynx Africa have been left gutted after the brand announced it’s pulling the beloved scent from shelves. But bargain hunters think they’ve sniffed out the perfect ...

In a post on X that has now been seen more than three million times, Lynx shared the sad news with its followers ...

A failure to recruit new users to the male deodorants category plus a growing competitive set had eroded Lynx's value and volume share, along with its brand power. The task was to increase ...

But fragrance isn’t just for the boys: shepherds are using Lynx to confuse ewes, who use smell to recognize their own offspring, into nurturing orphan lambs. “I always go for Lynx Africa ...