But overall, the Lexus logo has remained relatively unchanged since its first iteration in 1988 because its streamlined appearance has proven so effective as a recognizable symbol of sublime luxury.

General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 ...

The first Lexus model to receive this different strategy was the 2022 NX, which eliminated the round badge with the signature L logo in favor of evenly-spaced letters that write Lexus. The model ...

Lexus has decided it’s time for change, both drastic and subtle. With a newly appointed operating officer, Koji Sato, the marque has plans to shake things up globally by going totally electric ...

Unlike Honda's bulky, boxy logo, the Lexus symbol consists of curvy thin lines that form an almost cursive L shape surrounded by an oval.Two different third-party ad agencies were responsible for ...