hosted a launch of the new formulation of the LUX soap bar on April 29 at Radisson Blu Water Garden Hotel in the capital. LUX started its journey on 1923 and has become one of the highest selling soap ...

Since its inception in 1923, LUX soap has transcended mere cleansing to become an emblem of beauty, fragrance, and empowerment for women worldwide. Over the course of a century, LUX has not only ...

Unilever and Solazyme announced today the incorporation of algal oils into Unilever’s Lux brand soap (branded Caress in the US), which Unilever says is the world’s best-selling bar soap. The move ...

Creative experts believe that the ad could just have been about body wash and its benefits without cannibalising the brand’s soap. Whenever one mentions Lux, it is the soap that immediately ...

It has been a hundred years since the soap brand Lux graced global recognition with its unparalleled legacy of luxury and refinement. Since its beginning in 1925, the brand has captivated the hearts ...