A Bay Area-based company called Luum has released an AI-powered eyelash extension machine, currently available at only a few select California locations. Nathan Harding, CEO and co-founder of Luum ...

As I walked into the LUUM headquarters in Oakland, CA, I was . . . a little nervous. As an editor who loves all things beauty, I volunteered to test out the the latest innovation in cosmetic ...

Chief technology officer Nathan Harding co-founded Luum Lash when he realized it could be improved by using robots. Luum swaps sharp application instruments for soft-tipped plastic tools ...

From right, Luum CEO Sohier Hall stands with Chief Technology Officer Tyler Simpson and Director of Marketing Kelly Koster at the International District Station as a Sound Transit light rail train ...

Oakland-based lab LUUM has unveiled a groundbreaking robot lash tech at Ulta’s South San Jose store, aiming to revolutionize the beauty industry. The LUUM Precision Lash machine utilizes ...

The future of beauty has arrived. LUUM Lash, a “lash lab” in Oakland, CA, developed a robot lash tech to apply extensions. LUUM’s technology is the latest innovation in the beauty industry.