These ads have proved to be too frank or too eyebrow-wagglingly euphemistic for many. Secret cheekily drowns out the words for intimate areas with the hisses of an aerosol can.And Lume, which was ...

Lume's whole-body deodorant is down to $12 a stick: 'No smell at least for a day' Fans say this long-lasting aluminum-free pick quashes odor wherever they need it: 'Even great for under-boob sweat.' ...

Deodorant is just not for underarms anymore. Body shaming comes in all types. ... Recently, I mentioned the Lume ad to my friend Olga, while we were watching TV at my house.

You may have seen it in the drugstore deodorant aisle or in ads populating your social media feeds — a new type of deodorant that goes beyond your armpits and is meant for your whole body.

Sales for Lume, which makes a $14.99 whole-body deodorant stick for “pits, privates and beyond,” more than doubled to $125.8 million last year in retail outlets monitored by Circana.

SHOPPING: Combat even the most stubborn body odors with Lume, the best selling whole-body deodorant brand now offering up to 40% off Black Friday bundles with free gifts and free shipping.

GREENSBORO, N.C. — We're used to under-arm deodorant to keep us smelling fresh, but now there's a new category for the whole body--Deodorant and antiperspirant creams and wipes to use all over.

This AHA is the heavy hitter in Lume, the trailblazer of the allover deodorant market, and its brother brand, Mando. Another example is magnesium hydroxide , a common ingredient in natural deodorants.

Founded in 2017 by OB/GYN Dr. Sharron Klingman, Lume is often credited as the first brand to really market full-body deodorant. Lume Whole Body Deodorant Plus Sweat Control cream uses both sweat ...

Sales for Lume, one of the original ... Olivia Stober, a 26-year-old artist living in San Diego, said she had first started seeing ads for Secret Whole Body deodorant on YouTube earlier this year.

These ads have proved to be too frank or too eyebrow-wagglingly euphemistic for many. Secret cheekily drowns out the words for intimate areas with the hisses of an aerosol can.And Lume, which was ...

By contrast, Lume was founded by an OB/GYN, the ad points out — and treats groin B.O. externally, by “paralyzing” the bacteria that forms in sweaty places and causes odors.