“Loyalty mobile apps will still appeal to very frequent shoppers of brands, as they enable expanded features like gamification, geolocation and use of consumers’ photo capabilities on their phone.

Instead, they can download the Huggies Rewards app for their smartphones, link their loyalty cards and snap a photo of their receipt to upload it before receiving a new batch of rewards points, which ...

Chiquita, the American producer and distributor of bananas, has released and expanded content-rich FanFun app that features numerous interactive games, customizable photos, fun quizzes ...