Make no mistake, the Ultra-Chron Carbon isn’t just a new addition to the fabled high-frequency range—it’s Longines’ first-ever carbon watch. Introducing a new case material is no mean feat ...

"The first thing I did was visit the Longines Museum," he says. "I discovered a lot of things. Even though I had been in the watch industry for more than 20 years, I didn't know that Longines ...

Longines reveals three new dial colour options for its stylish Flagship Heritage watch collection. Priced at £2,950, the new colours are green, anthracite and Havana beige. Longines has announced ...

Longines is imbuing two of its most popular models with a bright shot of colour in a vivid reimagining of classic watch design codes. Models in five different hues make summery new additions to the ...

By Chris Gardner It’s time to announce Henry Cavill‘s new role — as an “ambassador of elegance” for luxury watch brand Longines. In striking up the new collaboration, Cavill will soon ...

It’s this relationship between women and time that the Marie Claire team set out to explore, alongside Swiss watchmakers ...

Longines has revealed a new, limited-edition watch to mark the upcoming 2025 ski season. Called the Conquest Chrono Ski Edition, it's limited to 2,025 examples and is priced at £3,900.

Longines has announced Henry Cavill as the brand’s new face, naming him its newest Ambassador of Elegance — celebrating the acclaimed actor’s refinement and authenticity that perfectly align ...

If there is one overarching take-away from the Morgan Stanley / LuxeConsult report on the state of the Swiss watch industry in 2024, it is that the high volume part of the market was a tough place to ...

Actor Henry Cavill – known for his evergreen charm and contemporary sensibilities – links up with Longines as its ‘Ambassador of Elegance’ ...

And now we can expect to see one watch brand in particular on his wrist because he’s scored himself a headline slot in the world of horology as a Longines ambassador. “In Henry, we recognise a ...