However, not every sonic logo is a hit with consumers. Look at Instagram’s newly launched sonic logo. Created for the end of its reels, it’s safe to say it’s creating a certain “discord ...

uses machine learning to support image searches that can identify similar trademarks. Having a unique trademark or logo is vital, but many intellectual property registration bodies often require ...

Adidas has been selling sports shoes since the late 1940s - but people are only just noticing the 'hidden message' the brand has been sending to its customers through its logo. Founded by Adolf ...

But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen Kwun Logos carry a peculiar, almost paradoxical burden of both inspiring loyalty and conveying novelty.

The process of deciding on a new logo for the city of Visalia is finally over. At the Aug. 5 meeting, Visalia City Council took care of the final bit of unfinished business by introducing artist ...