Spike, the Boston Marathon unicorn, is getting an upgrade — but some readers say it’s more of a downgrade. The Boston Athletic Association announced June 5 that the logo of the Boston Marathon ...

On the occasion of Global Running Day, the Boston Athletic Association is unveiling a revised version of its iconic unicorn logo. B.A.A. officials said the new logo is intended to be a forward ...

Digital agencies LBi and Digitas merged earlier this year — and with the merger came a new logo. Two hum-drum letterheads changed ... ... To become a unicorn. That ...

SAN ANTONIO — After years of peppering yearbooks and district materials with disparate logos, New Braunfels ISD's board of trustees voted to seek a state-level trademark for their unicorn emblem.