This holds important implications not just for logo design but also for companies designing display spaces or even products or packaging; the bottom line being that if an organisation wants to be ...

Simple designs like the Apple and Instagram logos become even more minimal when rendered with a single line. Meanwhile, those that already have a cursive element, such as Coca-Cola or Ford, become ...

This means that the logo doesn’t even have to be present when you’re judging a company or product—as long as the shape association is fresh in your mind, it’ll have an effect on what you ...