Gen Z Prefers Brands That Advocate for Social Equality. The priorities of Gen Z consumers reflect a decisive shift towards values-driven brand relationships. 82% are more likely to purchase from ...

Two hundred years ago, a common saying about consumerism took hold: "You are what you eat." But only 20 years ago (give or ...

With 90% of Gen Z saying that ease of use is very important to them, it’s now become a life or death difference for brands wanting a relationship with them. While older generations can tolerate ...

Gen Z is focused on high-quality food and self-care products, according to recent data from market research company Numerator. Numerator compiled a list of the top 10 brands favored by Gen Z ...

For Gen X, the brands with the highest trust scores relative to U.S. adults overall are food- or home-related, led by Bush’s Beans, Palmolive, General Mills, Ore-Ida, and Cottonelle.

Research and strategy firm dcdx released its Magnetic 100 Restaurants Report today, highlighting which brands are resonating the most with Gen Z consumers based on their organic conversations online.

The rankings for Gen Z’s most popular models tell a different story, with the Honda Civic, Honda Accord and Toyota Camry topping the list. Chevy’s Malibu was its highest entry, coming in eighth.

COVID is their defining historical moment. The list of their core characteristics goes on and on. There's so much media hype about marketing to Gen Z—the 68 million Americans who are 6-24 years ...