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Getty Images There are a lot of reasons Lego is one of the most beloved brands in the world. Some of these reasons are obvious–like the fact that kids love playing and building with Lego bricks.
Fast forward nine decades and the Lego brand is one of the most recognizable children’s toy companies in the world, and a media company in its own right. The Drum looks back at some of Lego’s ...
While Lego was named the most "powerful" brand, that shouldn't be confused with it being the most valuable. That title belongs to Apple, the name of which alone is worth more than $128 billion ...
And then there were those who reconnected with their childhood love of Lego. The Danish brand, which starting making wooden toys in 1932 and introduced its plastic bricks in the 1950s, rose to the ...