HOUSTON — For the second time in less than a decade, the Detroit Lions are going through a “full rebranding” that includes changes to their logo, font and uniforms.

Michigan Gov. Gretchen Whitmer has Lions fever! During the 2024 NFL Draft in Detroit, she created her own rendition of the Detroit Lions logo and today she announced a statewide contest ...

The contest gives Lions fans a chance to show off their pride for the home team with a chance to have their version of the logo shared on Whitmer's social media.

The helmet logo shows the team's 1960s logo, with a lion across a blue and silver stripe "to pay tribute to the club's heritage." It is also the first time the logo will be on a helmet.

The first logo, which debuted in 1952, depicts a football player dressed in an old-fashioned uniform and helmet, reflective of the times, riding a gold roaring lion. This logo was in place until ...