Live-streaming has also created opportunities for middlemen. Feng Yanhui is a 30-year-old from Heze who buys peonies from ...

Li Jiaqi, a household name in China whose shows regularly draw millions of viewers, had his broadcast abruptly cut on Friday, when he appeared to present an ice cream cake with chocolate ...

"In China, so-called key opinion leaders (KOLs) like Li Jiaqi, the so-called 'Lipstick King, are well established," he says. "Li has carefully built his personal brand to demonstrate his expertise ...