Two Different Ad Agencies Worked On The Lexus Logo Unlike Honda's bulky, boxy logo, the Lexus symbol consists of curvy thin lines that form an almost cursive L shape surrounded by an oval.

General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 ...

Speaking to Motor Trend about the branding change, Lexus’ General Manager of Product and Consumer Marketing Brian Bolain reportedly said, “We need some way to signify that change is coming to ...

Lexus is about to go for a range-wide change for the rear end of its vehicles. Instead of having the company's logo displayed on the trunk lid or the hatch door, upcoming Lexus models will switch ...

Unlike Honda's bulky, boxy logo, the Lexus symbol consists of curvy thin lines that form an almost cursive L shape surrounded by an oval. Two different third-party ad agencies were responsible ...