Two Different Ad Agencies Worked On The Lexus Logo Unlike Honda's bulky, boxy logo, the Lexus symbol consists of curvy thin ...

For example, Lexus uses a special dark finish for the grille, rocker garnish, headlight/taillight surrounds, and rear spoiler. The interior is a black/red two-tone with the red being the same Dark ...

Ever since the redesigned Lexus IS hit the scene ... some minor interior updates like headrests embossed with the “F” logo, Alcantara trim added to the door panels and center console cover ...

General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 ...

In the center sits the ruby core and Lexus logo, embedded in a polished ruby red color, and powered by LED lights that bring them to life. Fins reveal the ruby red color from different angles.

I am grounded in autos but range broadly. It’s only fitting that the huge red bow should be the center of the creative for new commercials for Lexus that mark the twentieth anniversary of its ...

Speaking to Motor Trend about the branding change, Lexus’ General Manager of Product and Consumer Marketing Brian Bolain reportedly said, “We need some way to signify that change is coming to ...

Lexus is about to go for a range-wide change for the rear end of its vehicles. Instead of having the company's logo displayed on the trunk lid or the hatch door, upcoming Lexus models will switch ...