But overall, the Lexus logo has remained relatively unchanged since its first iteration in 1988 because its streamlined ...

General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 ...

Speaking to Motor Trend about the branding change, Lexus’ General Manager of Product and Consumer Marketing Brian Bolain reportedly said, “We need some way to signify that change is coming to ...

The first Lexus model to receive this different strategy was the 2022 NX, which eliminated the round badge with the signature L logo in favor of evenly-spaced letters that write Lexus. The model ...

Not only is the styling lifted from some Toyota models, the badge on the car is just the reverse of Lexus’ “L” logo. The concept comes from a company that specializes in building commercial ...

Unlike Honda's bulky, boxy logo, the Lexus symbol consists of curvy thin lines that form an almost cursive L shape surrounded by an oval. Two different third-party ad agencies were responsible ...