But overall, the Lexus logo has remained relatively unchanged since its first iteration in 1988 because its streamlined ...

The Japanese automaker Lexus will team up with Tony Hawk Foundation in order to make a fan based decal for their IS F CCS-R model that will race this year at the Pikes Peak International Hill Climb.

General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 ...

The first Lexus model to receive this different strategy was the 2022 NX, which eliminated the round badge with the signature L logo in favor of evenly-spaced letters that write Lexus. The model ...

Unlike Honda's bulky, boxy logo, the Lexus symbol consists of curvy thin lines that form an almost cursive L shape surrounded by an oval.Two different third-party ad agencies were responsible for ...