But overall, the Lexus logo has remained relatively unchanged since its first iteration in 1988 because its streamlined ...

The first Lexus model to receive this different strategy was the 2022 NX, which eliminated the round badge with the signature L logo in favor of evenly-spaced letters that write Lexus. The model ...

Lexus Encore Platinum: Rewards program to boost appeal. The Japanese brand has pulled out all the stops to help steal buyers away from luxury players such as Mercedes-Benz and Audi.

Unlike Honda's bulky, boxy logo, the Lexus symbol consists of curvy thin lines that form an almost cursive L shape surrounded by an oval.Two different third-party ad agencies were responsible for ...