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Bud Light is the most popular beer in the U.S. by far. It had off-premise sales of $5.7 billion in 2015 through the end of November, according to data from Chicago-based market research firm IRI ...
Bud Light went with a big, black-and-white label, similar to the ones required by the US Food and Drug Administration on packaged foods. At the top, Bud Light lists its four ingredients: water ...
Bud Light is adding messages to its bottle labels to show it's the 'perfect beer' for a variety of occasions that will be central to its marketing to millennial beer drinkers in the coming year.
Bud Light is rolling out two new TV spots to promote the label announcement. "While ingredient labels are not required, consumers deserve to know more about their beer.
PHILADELPHIA (CBS) – No more turning a blind eye when drinking beer. Starting in February, Bud Light will have prominent labels showing its calories, fat, carbs and other values. The labels aren ...
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