Toyota reveals the second of 10 concepts it will show at SEMA, the Land Cruiser-based ‘ROX,’ or ‘Recreation Open eXperience.’ Toyota’s CALTY Design Center “reinvented” more than 50% ...

This concept, dubbed the Land Cruiser “ROX” (an acroynm for “Recreation Open eXperience”), is a nod to the LC’s open-air, open-top heritage. The redesign process involved swapping more ...

This concept, dubbed the Land Cruiser “ROX” (an acroynm for “Recreation Open eXperience”), is a nod to the LC’s open-air, ...

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top twist on its hybrid off-road SUV. The Land Cruiser ROX—short for ...

The ROX concept, or Recreation Open eXperience, returns to the Land Cruiser’s early days with an open-air design. Born in Ann Arbor, Michigan, the ROX Concept is the result of Toyota’s North ...

Arguably one of the coolest however was the Land Cruiser ROX, a pickup-shaped, open-air version of the relaunched off-roader. Far from a pie-in-the-sky concept, the ROX—or something like it ...

The Toyota Land Cruiser ROX is one such concept that is stealing our hearts. “ROX” stands for “Recreation Open eXperience.” Yeah, we know the acronym is a bit labored, but so is "RAV4." ...

Now Toyota is continuing the theme with the Land Cruiser ROX concept, which will also make its in-person debut at the SEMA show in Las Vegas next week and features a convertible top that recalls ...

As such, across the parallel universes of vehicular CGI, a member of the imaginative guild of digital car content creators quickly thought that he could render the Toyota Land Cruiser ROX concept ...

Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — uses the current Toyota Land Cruiser 250 as its base but draws inspo from the ...

With the Land Cruiser ROX concept, the North American design team has taken care of that issue, turning the latest Land Cruiser into an open-top adventurer just like the original.

Toyota reveals the second of 10 concepts it will show at SEMA, the Land Cruiser-based ‘ROX,’ or ‘Recreation Open eXperience.’ Toyota’s CALTY Design Center “reinvented” more than 50% ...